Can you Market Your Business Through Pinterest?
No offense to anyone and I may be a little outdated but I remember when Pinterest was a bunch of crafty type moms and teachers etc. that posted really cool stuff. From arts and crafts to school projects and teaching resources these moms rocked it!
By the way, here’s a big shout out to all the women that still post that kind of material. Homeschool moms (like me) love you for this and utilize your resources often!
Nowadays, you can see offers for Pinterest courses, hear podcasts and join Pinterest Facebook groups. I would wager that most businesses still don’t realize what a wealth of opportunity Pinterest has to offer.
Here are 3 benefits to use Pinterest for advertising:
- Free advertising – You can post on multiple “boards” as they call them to hit a wider audience.
- By the nature and design of this platform, it’s a big opportunity for exposure – Pinterest has this way that pins get passed on very easily and quickly, so it seems much easier to get followers, along with likes and shares. More so it seems than other social media platforms.
- Access to new groups of people! Think about how many people use Pinterest! According to Pinterest’s own statistics, 200 million people use Pinterest each month. It’s mind-boggling. If there’s a chance that your clients might be on there, then not only do you get access to possible new customers, but you also have another way to connect with your fan base.
Speaking of which, my Twitter following just started hovering around 450-500, I’m not twitting very happy right now (insert courtesy laugh here). I hear that kind of “stalling out” does not happen on Pinterest. It can grow on its own as pins are shared in an ongoing manner. They do say it helps to pin consistently and frequently.
Not to say you’ll won’t have good days and not-so-good days growing followers, but the mindset is similar to having a financial portfolio – slow and steady.
If you think you might want to try another platform to advertise your business on, advertising on Pinterest is still growing and as yet an under-utilized platform.
Pinterest Gurus like Kate Ahl offer “How to use Pinterest” courses for a reasonable price. She happens to also have a great podcast and offer consulting services if you’d like to one-to-one coaching to help utilize this platform.